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Hollister Co. First Continental European Store August 14, 2009

Posted by Steven in Freetime, In-Media.

As we previously reported: Abercrombie & Fitch (Company) will open its first continental European store in Frankfurt Germany (MyZeil Shopping Center). The store will not be one for the core brand but one for Hollister Co. the slightly cheaper more mainstream version of the A’n’F clothes.

Now we have managed to shoot the first round of images from the facade blocker which keeps us from viewing the works in the store (which is due to open in Mid October or November).





In the last image we can see UK/French retailer BiBa’s store. BiBa was asked to move one unit to the right to make room for the allegedly 700m2 large Hollister store. The HCo store resides on the ground floor in a premium location with very large exposure to the general view angles and close to the entrance. Most other jeans / vintage related retailers reside in the first floor.



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